Lopez Negrete Communications opens new East Coast office
Lopez Negrete Communications has just opened a new office in New York City.
Menu
Lopez Negrete Communications has just opened a new office in New York City.
Hello Friends in Los Angeles and Cali! We are looking forward to see you tomorow Wednesday October 21 at our Portada’s Multicultural Influencer Forum at Digital Hollywood in the Ritz Carlton, Marina del Rey. We are excited about the fact that key executives from Sony Music, Wells Fargo, Taco Bell, FAV Networks, Starcom MediaVest, Horizon Media and Acento Advertising will be part of the speaker roster.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
Looking forward to see you this Tuesday October 21 at the Ritz Carlton in Marina del Rey, CA where Portada is co-locating the “Evolving America Summit” as part of “Digital Hollywood “(October 21 – 23). There is no better place to discuss how Multicultural America is taking over U.S. Marketing and Media than in Hollywood and at “Digital Hollywood”!
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Professional Sports Partners (PSP), a newly formed sports marketing company, opened its doors with the goal of maximizing brands’ status and clients’ investment by utilizing
Lopez Negrete Communications has appointed Fernando Osuna as its Executive Creative Director. Alex López Negrete, the agency’s founder, had this position since the agency was founded almost three decades ago..
Sandra Alfaro (Lopez Negrete), Rolando Nichols (KWHY), Douglas Darfield (Telemundo EVP), Gabe Gutierrez (NBC News), Shirin Peykar (Univision), Otto Padron (Meruelo Group), Alexi Lalas (El Jimador)
López Negrete Communications has tapped Sandra Alfaro as Managing Director, Brand Leadership. A Hispanic marketing veteran, Alfaro will be based in Houston, TX.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
Lopez Negrete has formed a direct marketing department to service existing and prospective clients.
A campaign for SOYJOY, the whole soy natural fruit bars, was nominated for the 2012 Top Hispanic Digital Advertising Campaign plan and execution. While Portada’s audience chose Lopez Negrete Communications – Dr. Seuss The Lorax (Disney) as the award winner, the SOYJOY campaign has interesting aspects particularly in the mobile and online marketing realm.
A campaign for SOYJOY, the whole soy natural fruit bars, was nominated for the 2012 Top Hispanic Digital Advertising Campaign plan and execution. While Portada’s audience chose Lopez Negrete Communications – Dr. Seuss The Lorax (Disney) as the award winner, the SOYJOY campaign has interesting aspects particularly in the mobile and online marketing realm.
The Western Union Thanks a Thousand Campaign, was a very strong contender for the 2012 PortadaTop Hispanic Digital Advertising Campaign Plan and Execution Award which was won by Dr. Seuss / The Lorax (Lopez Negrete Communications).
The Western Union Thanks a Thousand Campaign, was a very strong contender for the 2012 PortadaTop Hispanic Digital Advertising Campaign Plan and Execution Award which was won by Dr. Seuss / The Lorax (Lopez Negrete Communications).
Rosa Serrano, former Director of Planning and Buying at Lopez Negrete Communications, recently created her own Advertising Agency in Houston. She leads ReSults Media and Marketing Partners, an entirely new agency that provides a wide range of services. We seek for insights about one key decision to take when targeting Hispanics: which language should be used? Rosa gives us her input about this issue.
Ed Cantú {Lopez Negrete Communications}, Martin Arnaud {ZGS Communications}, Andres Vargas Escobar {ING}, Juan Pablo Troncoso Philippi {ING}, Nydia Monarrez Lozano {ING}, Erika Contreras Escobar {ING}, Mauricio Garcia {Adrenalina}, Juan Marin {Adrenalina}, Fernando Paz {Adrenalina}, Hugo Sanchez {Adrenalina}, Rafael Serrano {LatinWorks}, Scott Radigk {LatinWorks}, Peter Liguori {Discovery Communications}, Paul Bascobert {Bloomberg L.P}, Janet Coats {Florida Communications Group} ,Mike Wehrs {MMA}, Federico Pisani Massamormile {MMA}, Jane Clarke {Innovative Media Measurement}.
The Hispanic magazine and newspaper market continues to grow even as the rest of the US media business struggles. Joe Genova, Director of Media Services at Lopez Negrete Communications in Houston, Texas, estimates that the Hispanic print media market is currently growing at around 5%…
Ancestry, Uber, Wizz, SIXT … and other brands currently targeting the U.S. consumer.
Hyundai Motor America, ALDI… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.